Nonsense time
YYDF is pleased to announce a time for everything, including a time for "nonsense". 6pm daily, all citizens and other particpants are allowed to switch off corporate branins and switch to power-saving mode, aka, nonsense mode (the same applies to citizens on other time zones, you may swithc on nonsense at 6 pm local time).
After years of research, YYDF has come to the conclusion that a few hours of "nonsense" will hep to refresh, rejuvenate and relax the brain from thinking too much about brand image, market value and end-consumers.